Auree Admires: Pasta Evangelists

I think it's fair to say the whole Auree team are BIG pasta fans, so we are delighted to be partnering with the deliciously amazing Pasta Evangelists this month to give you all a chance to win some incredible prizes. (You can enter here.) But we also couldn't miss the chance to chat to Finn, co-founder and CMO of the brand.

If you haven't heard of Pasta Evangelists (unlikely), they are fresh pasta makers based in London, best known for their fresh pasta delivery service starring hundreds of different shapes, ingredients and recipes from across Italy’s twenty regions. From mafalde to cicatelli, duck ragù to langoustine bisque, squid ink ravioloni to braised beef tortelloni, they celebrate Italy’s most interesting and special delicacies, while always aspiring to create something fresh and exciting that you won’t find anywhere else.

Tell us a little about yourself…

I’m Finn, one of three co-founders at Pasta Evangelists, the UK’s fresh pasta company, alongside Alessandro and Chris. I’m 28 and originally come from Newcastle, though I’ve now lived in London for just over 7 years. I love politics, history and gastronomy. I’ve always been interested in the world around me; all the different countries and languages. I speak Portuguese and German well, Italian badly, and Spanish terribly. But I love giving it a go nonetheless. 

What would a typical day be for you?

It’s almost become something of a cliché to say, but, at a startup, there is really no such thing. Today I am in Parma, Italy, for a shareholder meeting. A week ago, I was visiting new offices for the Pasta Evangelists team. Next month I will be appearing on a TV programme on behalf of the business (my lips are sealed for now). No two days are quite the same. In general, I spend a lot of time looking at different parts of the business and identifying ways we can improve them. 

What are you most proud of?

Selling my very first business to the world’s biggest pasta company! 

What are your favourite parts of running your own business?

Being the master of my own destiny. For me there is nothing worse than inertia in business; a feeling of helplessness or inability to foster change when you think it is needed. Running your own business means you can drive change when you need to, and as rapidly as you see fit. 

What are the biggest struggles you’ve faced?

Probably balancing work and personal life. When I started Pasta Evangelists, I was 24 and had what, on reflection, was limitless energy. I ran around London every day, skipping from meeting to meeting, task to task. I’d then spend the evening at business events or having drinks. I never said no. Going on 29, I don’t feel quite as energetic: I am learning to say ‘no’ when I feel tired; when I know I need a break or to prioritise family and friends. 

What’s your favourite Pasta Evangelists dish you have created?

I love to eat our ragù al cinghiale (wild boar ragù). It’s a Tuscan speciality, traditionally served with a pasta known as pici, a sort of thick spaghetti from the city of Siena. We serve it with pappardelle, another Tuscan shape, which works really well. 

Who do you admire most and why?

Nigella Lawson: she is both erudite and entrepreneurial. An adept businessperson grounded in culture with a beautiful way of communicating ideas and showcasing her passion for gastronomy.  

What is your favourite place to travel to?

Tel Aviv, Israel. I call it ‘Berlin on the Beach’ - an interesting, relaxed place to be. Plus fantastic food and weather all year round. Jerusalem is barely an hour away and provides a completely different, yet equally interesting, perspective. 

What’s the best piece of advice you’ve been given?

“Feel the weight of yourself” - an expression my stepmother uses to encourage you to be confident; not to be trodden over or taken advantage of.

What is your most memorable travel experience?

South East Asia: Vietnam, Cambodia & Thailand over the course of two weeks. Frenetic Hanoi and its crazy traffic, food full of life and zest, orange-clad Buddhist monks, beautiful beaches, temples, tuk tuks and more. Totally different and completely joyous. 

What would you say to your 16-year old self?

Log off World of Warcraft - that’s quite enough for a lifetime, let alone a day!

Offer from Pasta Evangelists!

If you'd like to taste a slice of Italy you can use the code AUREE50 on Pasta Evangelists' website to receive 50% off your first two orders, plus two free cocktails! (T&Cs below)

Offer is available to new pasta customers only. Offer entitles you to 50% off each of your first two fresh pasta orders and a cocktail tasting box containing two pre-mixed drinks of 100ml each in the first delivery. The maximum discount a customer can receive is a value of £15 off per order.