On International Day of Charity we are both excited and proud to launch our second charitable initiative with 100% of profits donated to Little Village.
Little Village is a Baby Bank offering clothes, toys and equipment for children up to the age of five. It builds small, warm communities of families who support one another with dignity and love, when times are tough.
In a recent survey, nearly nine in ten (88%) baby banks say children living in poverty will go without essentials such as nappies as a direct impact of the pandemic.
Little Village is powered by an incredible network of over 300 volunteers, including our Founder Amelia (pictured below), and this is a cause close to her heart. With your help we have the opportunity to spread the word and raise money for this crucial service.
"The troubling reality is that Little Village are on track to support 6,000 families in 2020. This needs addressing urgently. Children are living without essentials, they are going hungry and are likely to suffer long-term consequences as a result of Covid. No child deserves this."
"Our new rainbow design symbolises hope and solidarity, which is what Little Village is all about - one family's gift to another. The myriad of colours represents children's bright and joyful approach to life."
"Our dream is that no child in the capital grows up without essential items of clothing, toys and equipment. Child poverty is rising for the first time in 20 years and is at its highest in inner London." Little Village
“It’s a very good service. It’s a very helpful service for families who find themselves in a difficult position, the staff are very friendly, helpful and not judgmental. I’m grateful for the help.” Parent Little Village supported
Raising money for Little Village offers families vital support in times of need whilst also alleviating material poverty. Join us and help to support London's families.
Image credits: littlevillagehq.org