The Auree Team
AMELIA CARMICHAEL
FOUNDER
Our founder Amelia worked in the jewellery industry for 10 years before she decided to start her own business (we’re so glad she did!). When she’s not dreaming up the next big thing for Auree, she’s wrangling with her two little boys and spaniel Gertie. She’s always spotted wearing her Russian Wedding Bangle, engraved with the names of her family. Travel is one of Amelia’s greatest passions and Folegandros is an absolute favourite.
LALAGE SMYTH
MARKETING DIRECTOR
Lally was Auree’s first full-time hire six years ago! Now a director of the company, Lally is our chief marketeer. Coding, designing or copywriting she can do it all, but not without the help of her trusty Cockapoo Rocket (he does have some barking mad ideas though). She literally doesn’t take off her Brompton Bangle or her Russian Wedding Ring, except when she’s sailing the high seas. Paxos is her little slice of heaven.
ELLA NEISH
OPERATIONS EXECUTIVE
Ella has been making sure we’re a smooth operator ever since she joined us. There’s a good chance you might have met her if you’ve phoned Auree HQ – she’s always ready to go the extra mile and is our go-to guru for gifting advice. Her favourite piece is the Sapa Necklace, which she got for Christmas. Top of her travel list is New York, for some well-earned retail therapy.
TOR BURNELL
MARKETING EXECUTIVE
Tor joined the team last year and we don’t know what we’d do without her. When she hasn’t got her head buried in a book, she loves to write, from newsletters and blogs to our social posts. Lucky Tor got a Soho necklace for Christmas and she wears it every day. Her favourite place on earth is Tuscany, reading in the sun, followed by cocktails and LOTS of pasta. Delish..
VERITY MANTELL
E-COMMERCE MANAGER
Verity heads up all things E-commerce. With an eye for data and detail, she makes the website look oh so lovely. Verity has buckets of experience in the jewellery business, but I bet you didn’t know that she ran a ski chalet in Meribel. Puglia is next on her travel wishlist – sun, pasta and pizza. Verity hasn’t taken her Antibes Chrysoprase necklace off since Christmas, it’s her new firm fave.
AMY GREENHILL
E-COMMERCE ASSISTANT
Meet Amy, not only does she have an unreal trainer collection, but she is also our in-house whizz for all things website and photoshop. We haven’t found anything she can’t tackle and trust me, we throw a lot at her. Amy has her eye on the Hampton Hoops, but also loves her Iseo Bracelet. Her top spot to travel to is Barcelona, where she went last summer for the first time. One Sangria please.
AIDINA BROWNLOW
ORDERS
Aidina is the one making sure that your jewels arrive wrapped to perfection. As well as being able to tie a bow with her eyes closed, she has an impressive array of accents in her locker, which always keep us entertained (alongside her very sweet puppy Bandit). She is also currently studying at the British Academy of Jewellery, learning all the trade secrets, very impressive. Aidina always wears her Garda Necklace and Istanbul is her next spot to visit.