THE AUREE TEAM
FOUNDER
AMELIA CARMICHAEL
Our founder Amelia worked in the jewellery industry for 10 years before she decided to start her own business (we’re so glad she did!). When she’s not dreaming up the next big thing for Auree, she’s wrangling with her two little boys and spaniel Gertie. She’s always spotted wearing her Russian Wedding Bangle, engraved with the names of her family. Travel is one of Amelia’s greatest passions and Folegandros is an absolute favourite.
MARKETING DIRECTOR
LALAGE SMYTH
Lally was Auree’s first full-time hire six years ago! Now a director of the company, Lally is our chief marketeer. Coding, designing or copywriting she can do it all, but not without the help of her trusty Cockapoo Rocket (he does have some barking mad ideas though). She literally doesn’t take off her Brompton Bangle or her Russian Wedding Ring, except when she’s sailing the high seas. Paxos is her little slice of heaven.
E-COMMERCE MANAGER
VERITY MANTELL
Verity heads up all things E-commerce. With an eye for data and detail, she makes the website look oh so lovely. Verity has buckets of experience in the jewellery business, but I bet you didn’t know that she ran a ski chalet in Meribel. Puglia is next on her travel wishlist – sun, pasta and pizza. Verity hasn’t taken her Antibes Chrysoprase necklace off since Christmas, it’s her new firm fave.